With 6000 Complimentary Stays and a Lively Advertising Campaign, OYO Kicks Off Cricket Season

The world's leading travel technology business, OYO, is boosting fan excitement ahead of cricket season by offering 6,000 complimentary stays at its magnificent facilities, including SUNDAY Hotels, Palette Hotels, and OYO Townhouses throughout India. Cricket enthusiasts are invited to take part in a daily prediction challenge as part of OYO's Free Stays League campaign. Every day, a contest will be held for participants who accurately predict who will win each match in the ongoing T20 event. A complimentary stay at any of the top 100 OYO properties will be given to 100 winners each day, along with Amazon gift cards up to Rs 5,000.

For each accurate prediction, participants will get 100 OYO Rupees, which they may apply toward their subsequent OYO reservation.

The player who makes the most accurate predictions during the competition will receive the big prize, which is an iPhone 15.

OYO mocked people through their ad

OYO has released a new commercial as part of this campaign that mocks people who would try to use their sources to get a free stay. Characters in the humorous advertisement brag about their fake relationships with OYO CEO and founder Ritesh Agarwal.

In one scene, a character says their father convinced Ritesh to become a judge on the prominent TV show Shark Tank, while another character laughably makes up a bond from childhood by claiming they played cricket together. The commercial ends by emphasizing that the only way to get these amazing free stays during the T20 event is through one's ability to guess cricket matches & not through their network.

While one character comically fabricates a childhood bond by claiming they played cricket together as kids, another character claims their father persuaded Ritesh to become a judge on the iconic TV show Shark Tank. The final line of the advertisement emphasizes that the only way to get these amazing free stays during the T20 event is to use your cricket prediction skills, not your network.

Cricket holds a special place in the hearts of millions of Indians. As the nation celebrates another exciting cricket season, we wanted to offer a little treat to all the cricket enthusiasts out there and share the joy of the game. Our special offer not only adds excitement to the cricket matches but also underscores our commitment to providing unique experiences for our guests.
~said Ritesh Agarwal, Founder and Group CEO- OYO.

Creating something special during one the world's most watched cricket leagues can be a little tricky as all the brands out there want to capitalize on this and capture the audience's attention. With Free Stays League, we knew we wanted to take it away from the typical cricket ad and make it about regular people. The insight that people never truly say that they got something for free, but rather brag about getting it in different ways, hit home for us. Following Shark Tank, there has been a huge buzz around Ritesh Agarwal's name, and we knew we had to leverage this. We are thrilled that team OYO shared our vision and supported us throughout.
~said Nikhil Chaudhary, founder & CEO, Blank The Agency