The JSW-owned Delhi Capitals and PUMA India have agreed to a multi-year partnership as the official kit partner for the upcoming Women's Premier League and Indian Premier League seasons.
According to a release from Puma, this partnership not only increases the company's visibility in the cricket world but also represents a big step towards leveraging the thriving sports scene in the nation's capital.
Delhi is emerging as a huge magnet to sporting talent with an inimitable fanbase that has a pulse on the city’s soul and local culture
~said Karthik Balagopalan, Managing Director, PUMA India
Focusing on broadening its audience and wishing for more interaction with Delhi Capitals supporters, PUMA hopes to take advantage of their long-standing partnership to establish connections with the region's developing potential. This partnership with Royal Challengers Bangalore underscores PUMA's dedication to the Indian Premier League also.
Delhi Capitals is beyond thrilled to partner with PUMA for both our women’s and men’s squads. Being a franchise that focuses on young cricketing talent has always been crucial for us, which makes our association with a youth brand like PUMA an organic one
~said Sukhvinder Singh, interim CEO, Delhi Capitals.
PUMA's logo will be shown on the 'leading arm' of the Delhi Capitals women's and men's team jerseys as the official kit partner. The design of the jersey contains elements inspired by the iconic Delhi Metro Rail route map.
Apart from the jerseys, PUMA will supply the players with travel gear, clothing, training wear, and accessories while preserving a unified design approach.
We’re excited to have PUMA, a brand that’s shown tremendous commitment towards women’s sports, on board with the Delhi Capitals team
~said Jemimah Rodrigues, cricketer and Delhi Capitals’ Vice Captain
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