Katrina Kaif has been named officially by Chennai Super Kings (CSK) as their brand ambassador for the 2024 Indian Premier League (IPL). For the 5 times IPL champions, their collaboration represents a significant change in the CSK's journey.
As the new face of the Chennai Super Kings, Bollywood actress Katrina Kaif is set to bring her celebrity power to the cricket industry. With her enormous fan base and captivating presence, Kaif is well-known & it is anticipated that her affiliation with CSK would increase the team's attractiveness and will solidify its bonds with supporters worldwide.
The five-time IPL champion Chennai Super Kings (CSK) have made headlines with their announcement that Bollywood actress Katrina Kaif will serve as their brand ambassador for the 2024 season. This is a ground-breaking step. Katrina Kaif, affectionately referred to as Bollywood's "Chikni Chameli," has achieved a noteworthy milestone with CSK, as well as the squad.
One of the most successful teams in IPL history, under the wise guidance of former Indian captain MS Dhoni. By adding Katrina Kaif to their group of brand ambassadors, CSK hopes to strengthen its brand identification and increase its appeal on a worldwide scale.
Katrina Kaif's ambassadorship was announced concurrently with the release of CSK's updated jersey logo for the next campaign. The team's dedication to innovation, development, and staying ahead of others in the ever-changing world of professional cricket is symbolized by the new symbol.
Katrina Kaif's appointment as the brand ambassador was announced shortly after CSK and Etihad Airways signed a sponsorship agreement. The team's goal of strengthening its reputation and reaching a wider audience globally is in line with this strategic alliance. Notably, Etihad Airways also uses Katrina Kaif as a brand ambassador, which makes this partnership ideal for both parties.